DIANBEI JOURNAL
Craft, people & progress.
News from our workshop: heritage recognition, exhibitions, research and the people behind the craft.
Media Coverage
Sdchina: heritage artisan Ji Zhengqiang guards a thousand-year craft
Sdchina published a long-form feature on our founder's journey since 2008 — his works, craft and contributions.
Academic & Cooperation
Co-creating with QAU students at the graduation show
At QAU's graduation show and heritage art market, Ji-style luodian paired with student designers to exhibit co-created works.
Media Coverage
Lunet: thirty years of craftsmanship in luodian
Lunet on our founder's thirty-year journey: signature works like the Luodian Totem Cup and Ximei Ruyi octagonal box, reviving "luodian weaving" with the Confucius Museum weaving studio, and training 20+ skilled artisans.
Heritage & Awards
Heritage experience store opens; inheritor certificate presented
At the Jiaozhou Cultural Center's campus heritage event and experience-store opening, our founder received his municipal inheritor certificate.
Media Coverage
Dazhong Daily: small shells light the road of rural revitalization
Dazhong Daily on our latest growth: 2025 output near RMB 15 million with ~20% from overseas, exports to 20+ countries, and applications across 30+ industries.
Heritage & Awards
Ji Zhengqiang recognized as Qingdao municipal heritage inheritor
The Qingdao Municipal Bureau of Culture and Tourism announced the sixth cohort of municipal heritage inheritors — our founder Ji Zhengqiang was recognized for the Luodian Technique (Ji-style Luodian Lacquerware).
Exhibitions & Markets
Qingdao Daily: from ICIF to the UAE — craft at the fingertips
Qingdao Daily covered our market expansion — from ICIF Shenzhen to a UAE showcase, with cooperation intentions from multiple partners.
Heritage & Awards
Selected among Shandong's heritage-consumption promotion cases
Our workshop case entered Shandong's heritage-driven consumption promotion list, built on "heritage + product innovation + digital consumption + cultural tourism".
Media Coverage
QTV Finance Face-to-Face: a 14-minute interview with Ji Zhengqiang
QTV aired a 14'08" interview with our founder Ji Zhengqiang on his journey, product strategy and overseas markets.
Exhibitions & Markets
4th Qingdao Handicraft Festival: our original-design system
At the 4th Qingdao Handicraft Festival we presented our original-design system and per-work copyright practice, moving the craft into the digital era.
Qualifications & Copyright
Protecting originals: 30 registered work copyrights
At the copyright expo focus on Jiaozhou, we hold 30 registered copyrights for original luodian works — every original design on record.
Media Coverage
Dazhong Daily: the hidden champion behind global brands
Dazhong Daily on DIANBEI: we supply luodian decorative parts for well-known brands at home and abroad, and crafted the inlay for the state-gift jewelry box "Meng He Tian Xia".
Media Coverage
QTV Finance Face-to-Face: from executive to heritage guardian
QTV's finance channel released a feature and 5'42" documentary on our founder's journey from corporate executive to guardian of the luodian craft.
Exhibitions & Markets
ICIF Shenzhen: a strong debut and a return visit
We debuted at ICIF in 2024 with over RMB 100k in on-site purchase intentions, returning again in 2025.
Qualifications & Copyright
Certified as a High-and-New-Technology Enterprise
We were certified as a High-and-New-Technology Enterprise — certificate GR202437102411, issued 19 November 2024.
Media Coverage
New life for heritage: 2024 sales exceed RMB 5 million
Qingdaonews covered our growth: 2024 sales topped RMB 5 million. A large luodian screen takes two artisans about three months to complete.
Heritage & Awards
Ji-style Luodian Workshop named in Qingdao's third heritage-workshop batch
Our Ji-style Luodian Lacquerware Heritage Workshop was named in Qingdao's third batch of heritage workshops — a space for production, exhibition, study visits and creative development.
Media Coverage
Guanhai News visit: stable inlay on cylinders under 3 cm
Guanhai News visited DIANBEI: we solved stable inlay on cylinders under 3 cm in diameter, backed by our own patented equipment for standardized production.
Academic & Cooperation
Students from 10 countries make luodian bookmarks at our workshop
International students from 10 countries visited our workshop, learning the craft up close and making their own luodian bookmarks.
Academic & Cooperation
Product-design cooperation with Qingdao City University
We partnered with Qingdao City University's product-design R&D center to advance luodian product design.
Media Coverage
Economic Daily: the flowing light of luodian
Economic Daily's in-depth feature on DIANBEI: systematic luodian research since 2008, shell sheets worked down to ~0.08 mm thickness and ~0.4 mm width, applied to instruments and to flat, curved, spherical and textile surfaces.
Exhibitions & Markets
National Day heritage showcase: strong interest in Ji-style luodian
At the National Day heritage showcase our booth drew large crowds, with strong on-site sales and multiple cooperation intentions.
Media Coverage
Innovating the craft: 20+ new works rooted in local culture
Yunshang Jiaozhou covered our 20+ new cultural-creative works — paperweights, brushes, combs, chess sets and cups — bringing local motifs into luodian design, with festival awards and ICIF orders.
Heritage & Awards
Selected for "Shandong Craft · Top 100"
Our luodian lacquerware entered "Shandong Craft · Top 100" and was showcased at the 3rd Qingdao Handicraft Festival.
Exhibitions & Markets
Selected for "Shandong Quality" at the 20th ICIF Shenzhen
As one of 12 Qingdao culture companies selected for "Shandong Quality", we presented our luodian works in the Shandong pavilion at the 20th ICIF Shenzhen.
Media Coverage
Qingdao Daily investigation: digital standards bring luodian to new surfaces
Qingdao Daily visited DIANBEI: we turn craft experience into digital standards for stable inlay on metal, plastic, wood and cylinders, producing 200+ standardized cues a month with finished prices reaching RMB 10,000+.
Media Coverage
Qilu Evening News: Qingdao luodian works sold in 20+ countries
Qilu Evening News profiled our founder Ji Zhengqiang — his career, product range and patent work; our pieces now reach 20+ countries and regions.
Heritage & Awards
"Cranes on Branches" wins silver at the Qingdao Gifts competition
Our founder Ji Zhengqiang's work "Cranes on Branches" won the silver award in the heritage-innovation category of the Qingdao Gifts competition.
Media Coverage
Craft video: the making of a luodian jewelry box
Qingdaonews' craft series released a short film documenting one of our luodian jewelry boxes from shell piece to finished work.
Academic & Cooperation
Shandong rural culture research team visits DIANBEI
A Shandong rural culture revitalization research team visited our Puji Town workshop for observation and exchange on heritage craft and rural revitalization.
Media Coverage
Keeping the craft alive: Ji Zhengqiang renews the luodian tradition
Qilu.com profiled our founder Ji Zhengqiang. In 2022 the Ji-style luodian technique was listed as county-level intangible heritage in Jiaozhou; we select from about 30 deep-sea shells by color, luster and pattern, with custom works from hundreds to tens of thousands of RMB sold worldwide.
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